“Since 1953, the Grado family has been making headphones and phonograph cartridges by hand in a South Brooklyn brownstone converted into a factory, which they’ve owned for nearly a century. The 18-person company, Grado Labs, has never advertised—a cultish audiophile customer base drives its sales through word-ofmouth.”
"Grado began his business in the early '50s, making turntable cartridges -- inventing the stereo moving coil turntable cartridge in the process, a type still preferred by audiophiles -- on his kitchen table. Three years later, the aforementioned fruit storefront would be converted to Grado Laboratories, located in the same spot in Sunset Park, Brooklyn to this day."
"Their new Heritage Series GH1 headphones are carved from a tree that stood near the company’s original headquarters in industrial Sunset Park, Brooklyn. “These trees were about to fall down,” says 24-year-old apprentice, and great-nephew, Jonathan Grado. “We bought one from the city and made a bunch of headphones.”